The Natural Confectionery Co. – Australia's Favourite Feel-Good Lollies

Made with no artificial colours or flavours, The Natural Confectionery Co. is the go-to lolly brand for families across Australia. These chewy, fruity classics are bursting with flavour – and just a little less guilt.

From jelly snakes and fruity dinosaurs to sour squirms and party mix favourites, they’ve nailed that perfect balance of fun and natural. All made with real fruit juice, and no artificial nasties – just the good stuff that keeps everyone coming back for more.

Whether you're after a treat for the kids, a sweet hit for yourself, or a crowd-pleasing party mix, you’ll find all your Natural Confectionery favourites right here at Sweet As – at the best prices, of course.