Our Story

Sweet As – Australia’s Favourite Candy Store

Sweet As is Australia’s favourite candy store, founded over 25 years ago by the Smith family. From humble beginnings, it has grown into a thriving online business delivering sweet treats nationwide, alongside four bustling stores around Melbourne. Today, brothers Adam and Simon Smith proudly carry on the legacy as premier candy specialists.

Our online and in-store ranges feature top-quality products sourced from the UK, USA, Europe, Asia, and Australia. We specialise in both classic and trending confectionery—from world-renowned brands like Lindt, Toblerone, Cote d'Or, and Chocolatier, to cult favourites such as Dubai Chocolate, Peelable Candy, Takis, Nerds, Rock Candy, Jolly Ranchers, and more.

We are proud to create custom lolly bags, birthday gifts, and corporate gift packs for leading brands across Australia.

Discover our playful gift collections, perfect for birthdays, celebrations, and corporate occasions. Whether you’re treating family, friends, colleagues, or clients, Sweet As has something to make every moment a little sweeter.

At Sweet As, we believe candy is the perfect gift for any occasion.

From thank-yous to milestones, we’ve got you covered.

Enjoy the sweetness!

Adam and Simon Smith